The launch of an innovative new product, the young, colourful Candy Bag, represented the opportunity for Furla to connect to a younger, more trend-conscious audience. The Candy Bag becomes a “Must Have:”
We created an “online drives retail” strategy, involving influential fashion bloggers in three target markets (France, UK and Germany). Using these bloggers as influencers, and creating product-specific retail events, we succeeded in making the Candy Bag a “Must Have” product that subsequently sold out in the target markets.
