Furla for Saks Fith Avenue
In collaboration with iconic fashion destination Saks Fifth Avenue, Furla outlet launched an exclusive line of limited-edition handbags. The launch was supported by an in-store promotional event at the New York boutique.
We leveraged the publicity surrounding this event and product launch to create online content, drawing on the strength of the Saks name and underscoring the collaboration, resulting in extensive press coverage on European fashion blogs and online magazines
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