The Milan Fashion Week was the perfect

The Milan Fashion Week was the perfect framework for the presentation of Furla’s new It-Bag: The ‘Furla and I’ was showcased at an unconventional catwalk organized by the artist Sissi.

Thanks to our close-knit network of bloggers and media contacts we could make sure that influencers from all over the world joined Furla for the Press Days and the accompanying event. Furthermore we managed the online PR around the event and the launch of the ‘Furla and I’. An Extensive online buzz was created reaching from high-end magazines to popular fashion blogs, also integrating social networks like Twitter.